The Mikuska Group  

You don’t need millionaires

Sometimes at nonprofit board meetings, I hear from board members that all they need is to find a few millionaires and their problems will be solved. Boom!

As if there a pool of rich people out there who must surely be waiting to give us money. We just need to find them, right?

Sigh. It’s wrong, so wrong. Donors of all means are people, which means they give with their heart to solve problems that are dear to their hearts.

Repeat after me: It’s not about the money! It’s not about the money! It’s not about the money!

Just because you need money is not a reason for someone to give it. People give because they care, and because they think they will have an impact through your organization.

So stop hunting elusive “deep pockets” or “moneybags” and sincerely engage the donors you have and the donors you’d like. Treat them as you’d like to be treated.

Julie Mikuska.


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