The Mikuska Group  

Public spaces and sponsorship

I recently attended the Western Sponsorship Congress, which is an annual event put on by The Partnership Group – Sponsorship Specialists. Brent Barootes and his team delivered another great congress full of stories and advice to raise the bar on sponsorship in Canada. As part of their work, they partnered with REPUCOM to produce the 2015 Consumer Sponsorship Rankings, an exclusive Canadian research study on sponsorship.

Among the most interesting statistics from the study were with respect to Municipalities and Sponsorship. 85% of respondents said that companies should be able to sponsor public spaces such as hockey rinks, ball parks and recreational facilities. Clearly there’s an appetite for attracting revenue through corporate sponsorship!

Municipalities often complain there’s not enough revenue to do the things they need to do. With all the assets they own, from parks to bridges, from walking trails to arenas, there is lots to offer corporate sponsors to meet their needs. This is an important revenue stream – is your municipality paying attention?

Laura Mikuska


You don’t need millionaires

Sometimes at nonprofit board meetings, I hear from board members that all they need is to find a few millionaires and their problems will be solved. Boom!

As if there a pool of rich people out there who must surely be waiting to give us money. We just need to find them, right?

Sigh. It’s wrong, so wrong. Donors of all means are people, which means they give with their heart to solve problems that are dear to their hearts.

Repeat after me: It’s not about the money! It’s not about the money! It’s not about the money!

Just because you need money is not a reason for someone to give it. People give because they care, and because they think they will have an impact through your organization.

So stop hunting elusive “deep pockets” or “moneybags” and sincerely engage the donors you have and the donors you’d like. Treat them as you’d like to be treated.

Julie Mikuska.


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