The Mikuska Group  

What attracts donors to you?

Ever wondered what attracts donors to your organization?

Like making decisions about where to shop, people decide where to donate or volunteer based on emotion. Emotion leads to action. Do your communications contain a call to action? Or are you writing asking for a donation?  Consider these examples:

  • “Yes! I’d like to help save kittens today!”
  • “Click here to make a donation to the animal shelter to save the kittens.”

Which one would prompt you to give?

Laura Mikuska


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