The Mikuska Group  

Volunteers strengthen your organization

Volunteers can strengthen your organization if you’re able to define your needs and how they can be filled by them. You have to have a plan to oversee the volunteers, and to evaluate and assess┬áthe effectiveness of your volunteer program.

Your volunteers must be an integral part of your organization, not just “those people in your boardroom stuffing envelopes”. While that is a worthwhile endeavour, chances are people willing to give their time have some talent that you can tap into to help even more.

Some examples:

  • offer training in researching potential donors for a major gifts program. Curious people who love research appreciate this type of opportunity. They can even do it at home, on their time.
  • many professionals are willing to help on a short-term or project basis in areas such as:
    • communications and marketing
    • mentoring staff and board
    • graphic design
    • human resources or legal advice
    • technology and social media
    • strategic and management planning
  • relationship management – make the most of your database by using volunteers to record your ongoing relationship with your donors and friends. Training on not only how to enter data, but how to produce reports will help you better manage your fundraising program.
  • ambassadors – the volunteers you have most certainly talk about your organization outside of their volunteer hours. Make sure you equip them with the key messages you want to convey and empower them to use them!

How can you use volunteers in your organization?

Laura Mikuska

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