The Mikuska Group  

The power of video

I’m sure someone has forwarded this video to you (it has over 3 million views!): P&G Thank You, Mom/Pick Them Back Up/Sochi 2014 Olympic GamesĀ 

It’s a brilliant two minutes of storytelling. It’s about kids and moms. And the Olympics. It’s top of the podium.

What makes it so appealing is that everyone can relate. So it becomes about you. It’s emotional and memorable. It establishes P&G’s brand.

Are you using emotional storytelling in your videos?

Julie Mikuska



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