You want to get a receipt to a donor within a couple of days, but your finance department batches receipts and sends them out once a month.
You want to create a donor-focused newsletter but the communications staff insist on making it a marketing piece instead.
Your donor wants a meeting with program staff and when you try to set it up, staff are suspicious of the donor’s motives and say no.
In all of these cases, staff are working in silos. They are protecting their turf because they don’t see how it’s in their interest to open their processes and departments to be donor-focused.
What can you do to knock down the silo walls?
Talk about why and how donors are so important to your organization – revenue and engagement.
Help staff learn about why donors give, why they give again and why they don’t.
Tell staff why their actions or inactions affect donor loyalty.
