The Mikuska Group  

Pick up the phone!

You’ve identified a pool of major gift prospects from your database. You spend the next two weeks amassing research to find out all you can about them. You give the results of your research to your Development Director or Executive Director and they send it back with a request for more information. You spend more time and effort to eke out a few more details and return it to them. You follow up in a few days and find out they haven’t acted on the information.

Is this a familiar scenario in your organization?

Many people hide behind research as a way of avoiding contact with their donors. It’s a scary prospect to pick up the phone and talk to someone you don’t know. Few realize that the donor is the best source of information! People love to talk about themselves, especially if it’s in the context of a cause near and dear to their heart. Engaging with donors makes them part of a two-way conversation and they in turn feel valued.

Next time you identify a major gift prospect – pick up the phone!

Laura Mikuska


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