The Mikuska Group  

Culture of engagement – part 3

Third in a series about what a culture of engagement looks like.

In an engaged organization, it’s common for a donor to have relationships with multiple people, including development staff. Think about it – donors are attracted to your organization because of the work you do and the impact you have in the community, not because you are raising money.

It’s important for development staff to have knowledge of who potential donors can meet with, and who donors are meeting with, and keep track of the interactions. This will build a record in your database that will help determine future engagement. Remind staff and volunteers of the necessity of letting you know about meetings, phone calls and email transactions with donors. And in turn, keep them in the loop.

Donors will appreciate that you are all on the same page.

Julie Mikuska.


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