The Mikuska Group  

Taking choice away from your donors

Are you taking choice away from your donors or potential donors by not asking them to give? Are you assuming they can’t or won’t give and so you don’t ask?

We’ve heard it often.

“Oh, we can’t ask that person. They have kids in university so they will have no money for us.”

“Our patrons are low-income. They don’t have any money to donate.”

“We can’t ask her! She just gave us a big gift.”

All of these excuses are based on what you assume about people. By not asking, you are taking away their opportunity to make a difference in the world through your organization. Remember – it’s not about the money. It’s about the donor feeling good about the effect she can have on people who need her help.

Think about it:

  • The people with kids in university might have a very keen interest in your cause.
  • Your low-income patrons will likely feel good about being asked to give and they may well give what they can.
  • And the one who just gave a big gift? She’s clearly already invested in what you do, so if there’s a project you think she might be interested in, ask!

Ask yourself why you’re not asking.

Julie Mikuska.

 

  ·  

Blog Archives

Articles By Category