Search Results for: culture of engagement

Culture of engagement – part 4

Fourth in a series about the culture of engagement. Today – the development budget. Many organizations view the development budget as an expense, and proudly report to donors and others that they have the lowest cost per dollar raised. In … Continue reading →

Culture of engagement – part 3

Third in a series about what a culture of engagement looks like. In an engaged organization, it’s common for a donor to have relationships with multiple people, including development staff. Think about it – donors are attracted to your organization … Continue reading →

Culture of engagement – part 2

Second in a series exploring what a culture of engagement looks like. Engagement starts at home, with your staff, board and volunteers. And not just among those doing fundraising, but everyone. Don’t assume that because they are working or volunteering … Continue reading →

Culture of engagement series, part 1

In the next few blog posts, I’ll be expanding on what a culture of engagement looks like. First, it’s pervasive throughout the organization. Wait, you say – isn’t that the development office’s function? In fact, it’s everybody’s responsibility. Everyone, from … Continue reading →

Engagement: Beyond the Newsletter

Fundraisers know it takes more effort to attract new donors than to retain current donors, yet many organizations devote insufficient time to engaging their donors and creating sustainable relationships. It’s not just about sending newsletters and thank you letters, it’s … Continue reading →